Big picture + telling details = deeper insights.

ResponseSync delivers a unified set of reports that give you views of both the forest and the trees. You can see general response and target variations, identify trends and clusters, and gain deeper insights that can be used to better predict and influence behavior.

Reports are updated as respondents complete, and can be accessed any time. The output from our PowerLine Slider can be analyzed by any variables in the study, regardless of which survey platform gathered them. Highly visual reports and displays spotlight strengths and weaknesses and the sentiment behind them so you can play to your assets and correct your soft spots as necessary.

Traditional devices like dials - even newer technologies like biometrics - track how viewers react to video. But not why. ResponseSync gives you both, synced to the moment of response. Our metrics and diagnostics inform decisions, and real time reporting shortens the decision making and follow-up cycle.

We were confident that capturing behavior and sentiment from an entire sample during viewing, before important details might be forgotten, and relating that feedback to specific content and time would be reliable, efficient, faster and more cost-effective than more complicated, and we think less precise, alternatives. Our confidence has been borne out by the results we have delivered. And the reactions we have gotten from clients.

Some of our clients test with ResponseSync to avoid making high priced blunders, some use it to inform continuing campaigns, others to test new ideas and pinpoint targets and positions. All have used it creatively to answer a specific question. We'd like to help you do the same. It's what we're good at.