INTERACTIVE INNOVATION IN ResponseSync PROJECTS


Clients, bless them, have applied ResponseSync to diverse scenarios, demonstrating the power and versatility of the platform in problem solving and the creativity it inspires in companies and agencies. Here are just a few of the programming and marketing challenges we've helped clients address.
  • Long form: TV program testing in varied genres
  • On-air promotions: Multiple spots in a single test to see who responds to what - and why
  • How movie trailers and commercials can influence and predict box office
  • Impact and perceptions of multi-cultural advertising from a mainstream brand
  • Head to head competitive advertising comparison
  • Effect of pharmaceutical sales call - incorporating print - on a diverse, professional sample
  • Parent vs child audience response in a single test

SOME DEVELOPMENTAL ADVENTURES

WEB SYNDICATION
Breathing new life into legacy content through packaging, syndication and partnering for clients like Pearson plc and properties like "The Doonesbury Electronic Town Hall".

VIDEO SEARCH/AI
Applying AI-driven video search technology across unrelated content sources to find connections that stimulated engagement and enriched use for business, entertainment and educational clients, including PBS and CNN.

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